Our Guide To Mobile App Marketing
| How To Market Your App
You may be thinking of building an innovative new app, or wondering how mobile app marketing really works for you to gain a high number of users. Recognising and utilising the vast tools and techniques used for marketing your app is key to the growth and success of reaching your target audience. With 218 billion new mobile app downloads in 2020, it’s important to understand the strategies in place for each app to succeed using mobile app marketing. Whether you are at the beginning of your journey, approaching an app developer, or getting close to the date your app launches, there are a few vital strategies worth exploring to make sure you come out on top of your competitors.
Acquiring users can be a long, and sometimes tough journey for app developers. You need to focus on the customer journey from the get-go, and recognise how people are interacting with your app as soon as downloads begin. With varying levels to the mobile app acquisition cycle, it is important to understand how to utilise each different stage. You have to convince an individual that your app is worth downloading, worth keeping, and determine which methods of obtaining this are most successful for you. All of this can be done through a killer marketing strategy, and setting specific targets you are looking to meet. Let’s dive straight into our guide to mobile app marketing, with 5 of the top strategies used amongst the mobile app market today.
| Our Top 5 Tips for Mobile App Marketing
1. Content Marketing
Content marketing is an incredible method for reaching a huge amount of people through sharing valuable posts and informative content. This can be done in a variety of formats such as blogs, videos, and visuals. When approaching your user acquisition strategy, sharing on social media platforms is highly effective, being home to where many of your target users will be active. Align your goals before you begin, and make sure to have a refined audience of which you are looking to reach. This will help streamline your content design and language, enabling you to build not only a product but a powerful brand.
By sharing content, you can help boost your brand awareness by sustaining your unique identity within each piece of content. Your product can then become recognised across the app market, through the use of killer copy and engaging content to pull in potential customers to your page. Once engaged, word of mouth can occur from excitement over a new product, along with comments and further sharing. Content marketing is highly effective as it is where loyal relationships can be formed with your brand, as people feel like they are valued within your app journey. Make sure to select the right distribution channel and tone of language used depending on your target market, as this will pull in potential users who actually have a reason to download your product. On each post shared, always add call to actions including links to your apps to convert followers.
2. Landing Pages and Website Marketing
It is crucial to ensure you have an effective landing page and website for people to download your app. This will also be needed for paid ad campaigns, to guarantee those clicks convert into downloads. The mission of an incredible landing page is to transfer visitors into paid users; it can be handy when mobile app marketing to use a video snippet here featuring your app. People want to see your product in action, forming assurance that your app acts as you say. One trick to create trust is by also including app reviews on your landing page and website, users are much more likely to download your app if they are convinced others have had positive experiences before them. It also adds to that feeling of missing out and wanting to be part of a new popular trend.
3. Influencer Marketing
Whilst promoting and marketing your app yourself can prove successful, it can sometimes be hard to build up users and followers quickly. However, through influencer marketing you can have your app placed in front of thousands of individuals. Not only does this become visible by many, but by many who trust the influencer they are following. This means that they are much more likely to download your app coming from someone they look up to. 80% of marketers find influencer marketing to be an effective strategy, so it is clear to see the high conversion rates of using this method in the marketing world. You can either approach influencers with freebies, or pay influencers to promote your product. As they will have huge followings and engaged listeners, the ROI for this strategy is huge. Whilst other techniques such as press releases may not get picked up, influencer marketing is a guaranteed game plan in engaging a large audience.
4. App Store Optimisation
App store optimisation involves focusing on multiple elements in your app listing in order to have the highest visibility. This will affect how high your listing is in both app stores and search engines, having a huge impact on the download rate of your product. When marketing your app, you can use relevant keywords within copy that will boost your rankings for relevant search queries, include eye-catching visuals to engage your audience, and descriptive titles to advertise your app to the world. Make sure you’re also encouraging people to leave a review for your app as this can have a positive impact on App Store Optimization.
5. Retention Campaigns
Once you have obtained the users, marketing doesn’t stop there. You want long-term success for your mobile app, and through retention campaigns you can do just that. The retention of users is calculated through a specific amount of downloads in a time frame, to the amount still active at the end. You want a long flourishing life for your app, and with mobile app marketers you can look at data to analyse areas for improvement. Push notifications, in-app messages and updating features regularly can be an effective way to maintain users. A few examples of how you can measure mobile app engagement are as follows:
Retention rate: App users who return to the app within a chosen time frame of their first session.
Number of downloads: How many people download your app within a chosen time frame.
Churn rate: Percentage of customers leaving your app.
Daily active users: Number of users that use your app in a day.
Daily sessions: How often individuals use your app in a day.
Lifetime value: How much revenue you will obtain from a user until they stop using your app. This is the main metric used when analysing the success of your mobile app.
| Build Your New App With AppTailors
If you are looking at building an app that will be beautifully delivered at an extremely high quality, AppTailors are your solution. The incredible team we have are able to offer you design consulting, tools, resources, and development to varying sizes of clients. AppTailors bring your vision to life, combining technology, design, and your mission to create a digital experience. Get in touch with one of the team to estimate your project, or to simply ask any questions surrounding your app ideas.
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