10 Standout MVP (minimum viable product) Examples
| Developing a Standout MVP
Minimum viable products have been used for some of the most successful companies and mobile apps across the world. As an MVP startup you are able to get your app idea into the hands of the market quickly, allowing early adopters to start using your app before your competitors. By using a minimal viable product (MVP) you can develop a version of your product using less money, including only the key features for your customer base to understand and make use of your app.
In this blog, we are going to share with you 10 standout MVP examples, and present how successful building an MVP can be for your product development.
| 10 Standout MVP Examples
Dropbox has more than 700 million registered users and generates $1.91 billion in annual revenue. But how exactly did this lean startup reach such huge success?
Drew Houston, the CEO of Dropbox, created this file hosting tool back in 2008 in San Francisco. He and the team wanted to learn whether they would actually develop a user base with this product, whilst providing them with user feedback.
The Dropbox MVP was actually in the form of a short and simple video, explaining the issue people are currently experiencing with obtaining files on their devices as a real-life story, then presenting the solution that they have created. This resulted in their beta waiting list leaping from 5,000 to 75,000 people in just one night!
Groupon was also founded back in 2008, with the mission to allow its users to save money through virtual coupons. The business then makes its own money through a commission on each Groupon that they sell.
Groupon started as a piecemeal MVP; a process used to welcome customers to a product using the least amount of money invested. This uses existing resources from multiple locations to fuel your product.
The Groupon MVP was created by promoting local businesses and offering discounts for limited amounts of time, allowing them to invest little to nothing whilst finding out whether the concept would be successful for them to start building further.
You probably won’t come across anyone who hasn’t heard of Amazon, the online retail giant exceeding revenue of nearly $400 billion dollars.
Amazon started with an incredible MVP: The selling of books! With the mission of becoming the store that sells everything, the Amazon team wanted to test out a more simple service providing one product before investing in the whole lot. As the businesses grew, they kept altering, adding, and investing more into it, to reach what we now know as the world’s largest online retailer.
Airbnb is a multi-billion pound company founded in 2008 that provides customers with rentals across the world; whilst opening up the opportunity for you to list your own property safely.
The founders of the business, Brian Chesky and Joe Gebbia, had their own issues when moving house; they were struggling to pay their rent.
Finding a solution, they created an MVP right under their own roof; opening up their house to allow people to rent a room for a short amount of time. What did they find? That people were willing to pay for this service, and that a product based around this was worth them building.
Facebook was founded in 2004 by Mark Zuckerberg as a social website with the mission to connect students with each other online.
When Facebook was released to the world, the MVP was very basic with just a few functions directed at only students of Harvard. This allowed the huge social networking site we see today to test whether the product would be successful and if people would be excited by connecting and sharing experiences with each other online.
Buffer was founded by Joel Gascoigne in 2010 as a software development for web and mobile used as a social media toolkit. The product allows you to manage social accounts, publish posts, track analytics and use engagement tools.
However, before the software development, the business used landing pages as their MVP. These pages validated their idea by including sign-up forms for people interested in knowing about their plans and pricing.
Sounds simple, right? In Eric Ries guide to minimal viable products he answers “how minimal should your Minimum Viable Product be?” with this... Probably much more minimum than you think.
Instagram’s MVP allowed users to just share photos and apply a filter. Much less than all the incredible features we see today; stories, messaging, business profiles, and live functions.
This incredibly simple version allowed founder Kevin Systrom the opportunity to see whether people downloaded this product, make vast improvements on user interfaces and test the user experience of the mobile app for the final product.
Spotify is a music streaming service used by artists and listeners across the world. With a huge net worth of $10 billion, it is clear to see the growth this product has undertaken since starting in 2008.
Spotify developed their product by releasing an MVP (Spotify AB), allowing them to receive feedback and tweak the product as time went on. This simple prototype opened up their space in the market, where they could then add features such as playlists, offline downloads, subscriptions and personalised daily mixes.
9. Adwords Express
Adwords Express (Now Adwords) started out simply sharing the core functionality; producing a version of the ad for the customer.
Although this process seemed automated, it was in fact a team of students on the other end responding quickly. After this MVP clearly showed people had an interest in this product, the business then went onto automate this process and invest further money.
Founded by Nick Swinmurn in 1999, Zappos is an online American shoe and clothing company. The business firstly released a limited website as their MVP, where Nick shared photos of items from his local shop, waited to see if someone would order them through his website and then bought them from the shop to post onto the customer.
This proved to him that this product would work on a larger scale and that consumers are actually willing to purchase items this way.
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