Club Monocle

The first ever exclusive social app for the lesbian community.

Club Monocle

Industry

Dating

Headquarter

New York, USA

Expertise
  • Branding
  • App design
  • Mobile development
Technologies
  • Flutter
  • Kotlin
  • Swift

Background

The first ever exclusive social networking app for the lesbian community that allows lesbians to stay connected all over the world.

ClubMonocle is a full service social media experience designed exclusively for the lesbian community to express themselves freely in a comfortable space. It is a subscription-based members only app. Users are able to post content including pictures and videos, react to other content and start conversations with people. There are even plans to add a dating section to the app where users can meet and talk to like-minded people.

The Challenge

Developing a private clubhouse app platform for iOS and Android built in Flutter.

The main challenge for AppTailors when developing this app was to ensure a smooth customer experience and a clear interface whilst providing multiple features and ways users can connect and engage with each other. It was essential for all the different components of the app to be consistent and make it easy for users to communicate effectively with each other in multiple ways.

The SOLUTION

We designed and developed stunning and user friendly social networking app.

AppTailors designed and developed a stunning app that allows users to browse and interact with people, make new friends and start new discussions in a completely safe and secure place. All the different sections of the app are easy to navigate and a great user experience is provided throughout the entirety of the app to ensure people want to spend lots of their spare time in the app.

Club Monocle mobile screens overview

Exclusive social networking app for the lesbian community

COLORS & TYPOGRAPHY

Dark background with contrasting vivid and vibrant colors in the shades of yellow, orange, blue and red. Our aim was to create more alternative design, which continues to build positive and happy associations. Our goal was also to refer to the 1920s, which strongly influenced the choice of color palette and Gatsby-style photos across the app.

Roboto font was initially developed for Android apps, but thanks to high readability it started to be used more widely across various types of applications. Roboto font is seen as a friendly thanks to open curves, and it speeds the reading thanks to the natural width of the letters.

Club Monocle colors & typography

USER FLOW MAP

Our goal was to ensure a smooth customer experience and a clear interface whilst providing multiple features and ways users can connect and engage with each other.

We focused on simple user flow giving easy access to main features such as search, chat, treehouse or matching. The most challenging part was to secure proper verification as we had to develop a solution which ensures proper validation of users.

Club Monocle design flowClub Monocle style guide

PRODUCT FEATURES

Our aim was to create social product and comfortable space for users with engaging features.

We have developed dedicated space for users to share their thoughts, ideas or photos, which all can be liked or commented. We designed the app in the way, so it is natural to navigate thanks to the similarity to the popular social apps like Reddit, Instagram, Twitter or Tinder. Users can see their profiles, swipe right if interested, or left if not. Match allows to exchange messages.

Club Monocle mockupsClub Monocle mockupsClub Monocle mockupsClub Monocle mockups

PRODUCT DESIGN PROCESS

Key to successful design was a very close cooperation with our client. We had to develop a deep understanding of our target group, business needs and goals to develop product tailored to the expectations.

We started the process with many hours of workshops and conversations to discover functionalities, features and technical requirements which had to be met. Based on the information gathered we prepared user journey map, which led us to create UX mockups, UI design and then to successful implementation of the mobile app, which is now available on both Google Play Store and Appstore.

Club Monocle mobile screns

The main challenge for AppTailors when developing this app was to ensure a smooth customer experience and secure environment through rigorous verification.

RESULTS

High quality mobile application available on Google Play Store and App Store.

Once we finished developing the app and ensured it was performing at the highest quality through rigorous testing, we then helped ClubMonocle launch and distribute their app on the Apple Store and Google Play store. Our partnership didn’t stop there and continued with after-app maintenance and the continuous development of new features and updated versions. This includes an exciting upcoming dating feature where single users can meet and start talking to other singles that live near them.

0months
To develop MVP version of the app
0users
Club Monocle has over 5 000 users worldwide
0continents
App is used by women in USA and Europe
Club Monocle statistics